Tamara Broadhead, Lead Designer
Tamara Broadhead has an impressive portfolio of campaign literature created for Congressional campaigns, statewide initiatives, local candidates, national organizations and Fortune 500 companies. She is both a designer and a copywriter who understands messaging, branding, and the results of a poll.
She began her career in public relations promoting the rights of i ndigenous peoples around the world. Then she discovered her love of graphic design and became Art Director for a national health food magazine. From there she spent two years designing displays for the United Nations Development Agency.
In 1997, Tamara co-founded the Mercury Group, a public relations advertising agency where she crafted a number of high-profile ad campaigns for the UAW, SEIU, WEA, Sierra Club and AT&T. Their print and tv ads “AT&T: Race You to the Future” was the focus of a PBS News Hour feature on new public relations strategies.
Working with Dean Nielsen and Blair Butterworth in 2008, Tamara invented the concept of using a magazine format in politics. Noting that electoral campaign media is more related to news media than to standard advertising, she used a magazine to introduce and build credibility for the candidate. It worked. Focus group participants not only read the articles – they quoted them.
Tamara’s ads has been printed in the New York Times and Washington Post. She is the winner of 22 Pollie Awards for excellence in political advertising.
She began her career in public relations promoting the rights of i ndigenous peoples around the world. Then she discovered her love of graphic design and became Art Director for a national health food magazine. From there she spent two years designing displays for the United Nations Development Agency.
In 1997, Tamara co-founded the Mercury Group, a public relations advertising agency where she crafted a number of high-profile ad campaigns for the UAW, SEIU, WEA, Sierra Club and AT&T. Their print and tv ads “AT&T: Race You to the Future” was the focus of a PBS News Hour feature on new public relations strategies.
Working with Dean Nielsen and Blair Butterworth in 2008, Tamara invented the concept of using a magazine format in politics. Noting that electoral campaign media is more related to news media than to standard advertising, she used a magazine to introduce and build credibility for the candidate. It worked. Focus group participants not only read the articles – they quoted them.
Tamara’s ads has been printed in the New York Times and Washington Post. She is the winner of 22 Pollie Awards for excellence in political advertising.